Small-batch lip balm crafted with nourishing oils and no unnecessary junk — just smooth, long-lasting care your lips will actually love.

Thoughtfully made in small batches using simple, effective ingredients your lips can feel good about.

No fillers, no weird stuff. Just nourishing oils and butters chosen to hydrate, protect, and repair dry lips.

Every batch is made with care, not rushed through a factory. Consistency, quality, and attention to detail matter here.

Goes on easy, stays comfortable, and never leaves that thick, sticky feeling behind.
Crafted in small batches using simple, skin-loving ingredients your lips will recognize and love.

Each ingredient is chosen for a reason — to hydrate deeply, protect against the elements, and keep lips comfortable all day.
No petroleum. No artificial fillers. Just a short list of nourishing oils, butters, and waxes that work together naturally.
Smooth on application, never waxy or sticky, and designed to stay put longer than ordinary lip balm.
Hydrating, long-lasting lip balm made for those who want results — not shine, not gimmicks.
$5
Daily protection in one pocket-ready tube.
Keeps lips smooth, healthy, and comfortable in any condition — wind, cold, sun, or dry air.
$13
Stock up and save.One for home, one for the car, one for the gym or travel.Same clean formula, better value.

We’re two founders from Canada, both with backgrounds in banking, who found ourselves on opposite ends of the map — one living and working in cold, dry Toronto, the other in sunny St. Petersburg, Florida. Different environments, same frustration: chapped lips that no product actually fixed.Our careers in finance taught us discipline, attention to detail, and how to build things properly. Our travels around the world showed us this wasn’t a niche problem — it was universal.So we built what we couldn’t find.We created a lip balm designed to perform everywhere. No shine. No gimmicks. Just long-lasting hydration that works in cold, heat, wind, and everyday life.Built with intention. Tested by experience.This isn’t grooming for show.
It’s grooming that works.
Built with intention. Made to perform.

We start with purpose. Every ingredient in our lip balm is selected for a reason — hydration, protection, and durability. No fillers. No unnecessary shine. Just what your lips actually need.Our formula is developed through testing across climates, from cold, dry winters to hot, sun-exposed environments. The result is a balm that absorbs quickly, lasts longer, and holds up throughout the day.Each batch is produced with strict quality standards, ensuring consistency, cleanliness, and performance in every tube. From formulation to final packaging, we focus on precision — the same mindset we bring from our professional backgrounds.Simple. Effective. Reliable.
Organic Grass Fed Beef
Tallow (Adeps Bovis),
Argan Oil (Argania
Spinosa), Beeswax
(Cera Alba), Candelilla
Wax (Euphorbia
Cerifera Cera), Raw
Honey (MEL), Vitamin E
(Tocopherol),
Peppermint Oil (Mentha
Piperita Oil), Spearmint
Oil (Mentha Viridis),
Vanilla Oleoresin Oil
Born from experience. Built for real life.

Our story starts in two very different places.One of us was living and working in Toronto — long winters, dry air, cold mornings that crack your lips before the day even starts. The other was living and working in St. Petersburg, Florida — heat, sun, salt air, and constant exposure. Different climates. Same frustration.No lip balm actually worked.Some were greasy. Some were glossy. Most wore off fast or weren’t designed with men in mind. And for two people trained in finance — where performance, consistency, and discipline matter — that wasn’t acceptable.Between us, we’d spent years building careers in banking and traveling across the world. We understood how environment, routine, and lifestyle compound over time. We also understood how to build something properly.So we decided to create what we couldn’t find.A lip balm made to perform in any climate. Clean ingredients. No shine. Long-lasting hydration. Designed for daily use — whether you’re commuting in winter, traveling, working outdoors, or living on the move.This brand is the intersection of professional discipline and personal experience. We don’t chase trends. We focus on function. Every decision — from formulation to packaging — is intentional.Simple. Reliable. Built to last.That’s our story.